The Electoral Commission has released campaign expenditure details for the Euro-election earlier this year. How effective was party spending? Who got the biggest bang for their bucks? Here’s a table of spending and votes won.
|Spending (£s)||Votes||Votes per £ spent|
In terms of spending efficiency Labour were the clear winners and will be hoping that they get three times as many votes for every £1 spent when next May comes around. The Greens were the second most efficient spenders.
For comparison, in 2009 MK spent £13,886 on the euro election of that year and got 14,922 votes in return. That’s 1.04 votes per £1 spent, a lower return than all the bigger parties in 2014 apart from the Lib Dems. Although it’s £1.56 a vote if we allow for the loss of the £5,000 deposit, unfairly taken from MK because it didn’t reach the quota for the whole constituency.